- Many small businesses struggled to observe a nationwide general strike to protest ICE.
- A boycott of Big Tech and AI would be easier and more effective, Scott Galloway says.
- Galloway is calling on Americans to "unsubscribe" and "opt out" in February.
Economic boycotts are a familiar tool of protest. The problem is they often place the greatest strain on the smallest businesses.
That was the case during Friday's nationwide general strike, which was designed to pressure the Trump administration to dial back its aggressive anti-immigration policies.
For many small business owners, the shutdown created a dilemma. Supporting the cause often means losing a day's revenue and risking their ability to keep staff employed. Across social media, owners voiced solidarity alongside an apology for staying open.
There may, however, be another way, according to Scott Galloway, a marketing professor at New York University famous for his critiques of Big Tech.
Instead of a blanket shutdown, Galloway is calling for Americans to focus on major tech companies by unsubscribing from — or opting out of — services like OpenAI's ChatGPT, Amazon's Prime Video, and Microsoft Office.
A targeted boycott starting on Sunday and lasting the entire month of February could move markets, he says, which would, in turn, affect the CEOs who have the ear of President Donald Trump.
See also:
- Scott Galloway: To Weaken Trump, Stop Buying iPhones Pivot hosts Galloway and Kara Swisher discuss why a national economic strike could be effective. (New York Magazine)
- The easiest way to sink Trump: hitting billionaires' portfolios by reducing your spending on technology (Boing Boing)
- Edward Norton, Scott Galloway call for nationwide economic strike to protest ICE (The Hill)
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